Mad Hook

Mad Hook is renowned for its blockbuster mobile games like Highway Drifter and Rooftop Run. In July 2023, we introduced our Standard audio ads to Highway Drifter.

This ad format was the perfect way to ensure players received in-game ads without disrupting the fast-paced dynamic gameplay, successfully encouraging longer play sessions.

Revenue uplift

"As the CEO of Mad Hook, it's my responsibility to ensure that our users always come first. Introducing Standard audio ads to Highway Drifter wasn't just about revenue uplift; it was about enhancing the gaming experience. Audiomob's solution has achieved that and more."

Hazim Al-Hanbali, Co-Founder & CEO

Mad Hook

"In the world of gaming monetization, it's rare to find a solution that benefits both the players and developers. With AudioMob’s Standard audio ads, we not only saw a 14% revenue uplift but also witnessed longer play sessions – a true testament to the non-intrusive nature of this ad format."

Omar Hishma, Marketing & Monetization

Mad Hook

Performance.

14 ^%

Revenue uplift

6 hours

Integration time

Standard

Integration format

See the campaign in action