Blog.

Every year, Cannes Lions provides a snapshot of where the advertising industry is heading. Here are four trends that stood out.

Trust has never been more important in audio advertising.

For years, mobile game developers have faced a difficult trade-off. Video ads generate revenue, but they also interrupt gameplay; breaking immersion and, ultimately, risking player retention.

Audiomob recently worked with BBB National Programs’ Digital Advertising Accountability Program as part of routine industry monitoring. Following the review, we introduced updates to strengthen transparency and user choice in in-app audio advertising, including improvements to ad notices and privacy disclosures. These changes reinforce our ongoing commitment to responsible advertising standards.